1. INFORMATION WE COLLECT

Personal Information:

• Name, email address, phone number
• Billing and shipping addresses
• Payment information (processed securely through payment processors)
• Account login credentials

Automatically Collected Information:

• IP address, browser type, device information
• Website usage data through cookies and analytics
• Shopping behavior and preferences

2. HOW WE USE YOUR INFORMATION

We use your information to:

• Process and fulfill orders
• Communicate about your orders and account
• Provide customer support
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations

3. INFORMATION SHARING

We may share your information with:

• Service Providers: Shopify, payment processors, shipping companies, email service providers
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, sale, or acquisition

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

4. COOKIES AND TRACKING

We use cookies and similar technologies to:

• Remember your preferences and shopping cart
• Analyze website traffic and usage
• Provide personalized experiences
• Enable social media features

You can control cookies through your browser settings.

5. DATA SECURITY

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. DATA RETENTION

We retain your information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal obligations
• Resolve disputes and enforce agreements

7. YOUR RIGHTS

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Delete your information
• Restrict or object to processing
• Data portability
• Withdraw consent

To exercise these rights, contact us at assistance@alilayette.com.

8. THIRD-PARTY SERVICES

Shopify: Our e-commerce platform processes and stores your information. View Shopify's privacy policy at https://www.shopify.com/legal/privacy

Payment Processors: We use third-party payment processors that have their own privacy policies.

Analytics: We may use Google Analytics or similar services to analyze website usage.

9. INTERNATIONAL TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

10. CHILDREN'S PRIVACY

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover such information has been collected, we will delete it promptly.

11. MARKETING COMMUNICATIONS

• You may opt-in to receive marketing emails and newsletters
• You can unsubscribe at any time using the link in our emails
• We may still send transactional emails related to your orders

12. CALIFORNIA PRIVACY RIGHTS (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising CCPA rights

13. EUROPEAN PRIVACY RIGHTS (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation including the right to access, update, or delete your information.

CONTACT INFORMATION

For questions about these Terms of Service or Privacy Policy, contact us at:

Email: assistance@alilayette.com
Website: alilayette.com

UPDATES TO THIS POLICY

We may update this Terms of Service and Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date" above.

Last updated: August 20, 2025